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Imagine receiving two proposals: one for 600 GEL, the other for 6,000 GEL. Both offer "Website Development." Which one should you choose?

Creating a website for your business is more than just a combination of design and code — it is an investment aimed at increasing sales and brand awareness. While there are many offers on the market, how do you find a partner who can turn your vision into reality?

In this article, we will review the main selection criteria and provide a list of essential questions you should ask during your first meeting.

5 Key Criteria for Evaluating a Web Studio

1. Portfolio and Experience

This is the first thing you should look at. Review their previous work and pay attention to:

• Diversity: Do they work in different styles and industries?
• Functionality: Are the websites fast and user-friendly?
• Responsiveness: How do their sites perform on mobile devices?

2. Individual Approach

Beware of studios that offer "template" solutions. Every project requires a personal strategy. A good studio starts by studying your business specifics, as what works for an e-commerce store might be completely unsuitable for an information portal.

3. Reputation and Market Research

Don't rely solely on a beautiful website. Research their standing in the local market:

• Read reviews on Google and social media.
• See how active the studio is and what position it holds among competitors.

4. Technical Support

The relationship shouldn't end once the website is delivered. It’s important to find out which platforms they use (WordPress, Custom CMS, React, etc.) and whether they provide ongoing technical support and updates.

5. Communication and Transparency

Professionalism is reflected in how the studio communicates with you. Realistic deadlines, clearly defined pricing, and step-by-step reporting are signs that you are dealing with a reliable team.

What Questions Should You Ask During the Meeting?

1. "Who will work directly on my project?" – Will you have a dedicated project manager for communication?
2. "What are the stages of the workflow?" – Request a plan: from research and design to development and testing.
3. "Will the site be mobile-optimized?" – Ensure the site opens perfectly on all screen sizes.
4. "How is the site optimized for search engines (SEO)?" – Are basic SEO parameters included during the development process?
5. "Will I be able to update content independently?" – Ask for a demonstration of the control panel (CMS) so you won't need a programmer for every text change.
6. "What are the realistic deadlines for the project?" – Quality work always requires a reasonable amount of time.

Conclusion

The right web studio is a guarantee of your business growth. Pay attention to how many questions they ask about your goals — if a studio is interested in your audience and competitors, it means they want to create a product that brings real results.

You’ve paid for ads, invested in design, and created a great product — yet, users are slipping away. In Google Analytics, the picture is clear: people arrive, stay for a few seconds, and vanish.

Imagine you’ve built a beautiful shop — with a stunning storefront, a carefully curated selection — but on the most dead-end street in the city. Who’s going to come? SEO is exactly the path that brings your business to the “main avenue” — Google’s first page — and connects you with the right people.

Social media is an excellent tool for promoting a business, but it cannot replace a website.  Let's briefly explore why:

Most business websites are ineffective for a simple reason: they are designed to look good in a presentation, not to work for the people who actually visit them.

Most business owners focus on how their website looks. Fewer think about how fast it loads — and that lack of attention is costly.

"Don't decide which technology to use until you understand the project and the user's needs."

Your website loads quickly—but is it really good? Google measures this with three specific metrics: LCP, INP, and CLS, which together form Core Web Vitals.